Here we see the two most popular Tarot decks in the world: the Rider-Waite-Smith Tarot and the Thoth Tarot. I always liked the Thoth, despite lamenting its creators’ decision to steer clear of scenic Minors, but it took me a long time to warm up to the RWS. For one thing, I don’t love the artwork, which is a personal response…but for another, it’s so omnipresent in Tarot that I was sort of quietly rebelling against this idea that if you want to be a Tarot person, you must embrace the RWS (and that idea does get expressed out there in Tarot circles…).
I should explain. I have this personal, knee-jerk response such that when the world seems to unify and embrace something as one…it rubs me the wrong way. When something feels “too popular” to me, I feel repelled by it. And it’s not even the thing itself that repels me, but the response to the thing, which isn’t even the thing’s fault. And yet there it is, that response. Like, as I told someone yesterday, I’m sure Adele is super-talented and a real nice lady and all, but I won’t be able to listen to her until probably around 2020, 2021 – after the uproar has had the chance to die down a bit.
So I’m wondering if other people are drawn to, or repelled from, different Tarot decks due at least in part to their popularity levels. Do you flee in horror from Instagram images featuring the Wild Unknown simply because that deck has become so inescapable? Are you drawn to indie-created fringe decks precisely because they’re so below the radar? Or does none of this ever enter into the analysis for you, and you just buy whatever decks appeal to you based solely on their own merits, and it doesn’t matter to you whether they’re Wild Unknown-popular or wildly unknown…?